1. The problem

• Childhood anxiety is common and growing

  • 11% of children ages 3-17 have a current anxiety diagnosis (CDC, 2023-24)

  • 40% of high school students reported persistent sadness or hopelessness in the past year (CDC, 2023)

  • Only about 6 in 10 children with anxiety receive treatment, and 1 in 5 adolescents report unmet mental health needs (CDC)

• Youth suicide

  • Suicide is the second leading cause of death for ages 10-24 (2024 CDC WISQARS data, as reported by the Jason Foundation)

  • The suicide rate for ages 10-14 nearly tripled from 2007 to 2017 (CDC)

• Social media

  • Up to 95% of teens ages 13-17 use social media, and those on it more than 3 hours a day face double the risk of depression and anxiety symptoms (U.S. Surgeon General, 2023)

• Artificial intelligence

  • 47% of teens who used AI chatbots reported at least one risky or harmful interaction, and about 1 in 7 said a chatbot encouraged self-harm (Journal of Adolescence, 2026)

  • About 1 in 8 adolescents and young adults use chatbots for mental health advice (RAND, Harvard, and Brown)

• Website notes

  • Pick 3 or 4 of these, shown as large numbers with sources. More than that dilutes the message.

  • Present suicide data following safe messaging guidelines and include the 988 Suicide and Crisis Lifeline.

2. The solution

• BlanketHealth.org: a new platform built by two established partners with proven track records

  • Telemedicine.com, the clinician partner

  • Heroic Learning, the engagement partner

• Two parts working together:

  • Clinical encounters with real mental health professionals

  • An engagement platform that reinforces those lessons between encounters

• A family engagement tool. Families aren't on the outside looking in. They're involved, invited, and engaged at every step.

• A one-stop shop for children's behavioral health, mental health, and anxiety care

3. Who it's for

• Built specifically for children, and for the whole family around them. Families are invited in and engaged along the way, not left on the sidelines.

• Website note: there are really two audiences, so the site needs two clear paths

  • Families: what help looks like, how the family takes part, how to get started

  • States, Medicaid payers, and HHS programs: enrolling large groups, scale, and what will be measured

4. How it works

1. Connect with a clinician. One touch in the app connects children and families to urgent care and behavioral health clinicians through Telemedicine.com, 24 hours a day. Visits can be as needed or scheduled, and families can take part. Families can connect from a tablet, a phone, or a laptop, including a parent's own device or a laptop provided by Heroic Health.

2. Learn the tools together. Clinicians help children work through periods of anxiety and prepare for the next ones, and give families the tools to support their child.

3. Practice between visits as a family. Heroic Learning's engagement platform reinforces the clinical lessons: how to handle anxiety, build confidence, and experience wins. It looks and feels like the games kids already enjoy, and families are invited in to practice alongside, see progress, and celebrate wins.

4. Navigate everyday life. Children and families build habits that help them handle their everyday environment, including social media, AI, and a technology-driven world.